TCfeline PLUS - chicken liver, 720g - discontinued

TCfeline PLUS - chicken liver, 720g - discontinued

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Part Number:39
TCfeline PLUS chicken liver is now DISCONTINUED. 
Email me at catfood@shaw.ca if you have questions about this change. If this was the premix you have always used with your cat or cats, please email me at catfood@shaw.ca for free samples of my other premixes to help you make the switch to a better premix. All of my premix varieties can be prepared using chicken or poultry meat.

Read on for more information about my decision. First, please do not panic about your favorite premix being discontinued. Any one of my remaining three varieties is able to meet your and your cat’s needs and create a nutritionally better cat food.

TCfeline PLUS chicken liver was created entirely by customer request after the introduction of the first “dry liver included” variety in 2008/2009, which was blended with dry beef liver to offer an alternative to adding fresh liver during the preparation steps.

Raw feeding has a strong association with feeding chicken. There is no reason for this except, possibly, repeated media imprinted on the idea. Feeding chicken appears to make people comfortable, not dissimilar to past times when fish was associated with feeding cats.

As a trend setter and pioneer of feeding raw, I would like to move away from promoting chicken as a primary food choice for cats.

At first it may seems a logical conclusion that chicken comes closest to what cats eat naturally, but factually birds make up only a small part of this species’ diet in wild, with rodents being the primary food source. Although cats do not “take down a cow”, as it has been put by others, red meats are in their nature and nutritional composition closer to rodent meat than other choices.

Store bought chicken comes from birds that are only 5-8 weeks old. They are genetically altered to mature fast, although they are realistically still immature chicks at this age. They are reared in artificial conditions that raise big animal welfare questions. Their food is fortified with antibiotics to keep them alive, and store bought chicken routinely tests positive for considerable antibiotic residue. The nutritional value of that meat as a daily staple is questionable, because it comes from baby birds genetically selected for unnatural growth. The oversized muscles are not the result of exercise. In fact, these birds can hardly walk and spend their time sitting in an artificially lit environment consuming a soy based diet fortified with medication. Store bought, raw poultry products are a decided source of salmonella infection which can harm your cat.

The dry chicken liver I was able to source to blend into the now discontinued TCfeline PLUS chicken variety was from the same sources that also supplied chicken to grocery stores and restaurants. It was a spray-dried, heat processed material used primarily in veterinary pharmaceuticals, pet supplements and pet treats as flavoring agent. The nutritional contribution to the premix by this material was negligible, and fortification of the premix with vitamins and addition of egg yolk became essential. It was never a good substitute for raw liver. All these reasons have contributed to my decision to discontinue the TCfeline PLUS chicken liver. It simply is not living up to my standards for your cat’s food.

If you have previously purchased TCfeline PLUS chicken liver, I would like to send you a sample of one of my other varieties to try. One is my trusted and time-tested premix to which you add fresh liver. As you know, fresh is always best. The other sample is the premix with the uncompromising freeze-dried, for human consumption beef liver from grass fed New Zealand cattle. You may also wish to try my TCfeline Special Formula, which is very well liked by cats and does not require addition of any kind of liver. All of these can be prepared with chicken meat, if you wish to continue feeding chicken, because your cat loves it. All of them can be top dressed with my fortified nutritional yeast Sprinkles increase the food’s palatability.